We all end up buying some idea, product or spend time on something you didn't or did wanted to. It's human to fall into a trap we made for ourselves. It's a white lit conference of suba Galaxy. I was invited by my close friend for the so-called life-changing seminar "20th" time. When I realized that my friendship was at stake I had to go. It was Hobson's choice. It was one of those MLM (Multi Level Marketing/chain marketing) seminar. I ended up buying a ₹10, 000 gold coin of Kannada hero "Rajkumar" I called this sham as numismatics. My next job was to sell more of Rajkumar. Why did I fall for this? Or why do people fall for such ideas and end up buying? If you think you have been too smart to dodge this, trust me that is rare. It's human to fall for this. This how we do it to ourselves.
Mixing rational with irrational. Combining some idea with a book or well-known expert. There is a fingerprint scanner which gives intelligence of a person. Believe me, you can pull that off. Simply mix this with 9 multiple intelligence of Howard Gardner. Even a well-trained PhD psychologist will fall for this. Not because he believes this machine, but because he believes in ideas of Mr. Gardner. People believe what they want to believe. When we have a history of palmistry and Kundali this a much easier to sell. Robert Kiyosaki must thank in person to Army of MLM. More than the product they have sold his book "Rich dad poor dad". The book talks about passive income. How to earn while you stay in Hawaii or Bali. Who doesn't want to buy this idea? Even though the book is a rational look at passive income, MLM is not. The MLM army packages it as if the book was written for their clientele. Hence, you don't buy a ₹10, 000 rupees gold coin you are not that dumb, but you buy the idea of passive income. Mixing rationality with utter irrational and selling the rationale behind it is the trap.
Instant gratification This trap is our construct. Humans have a tendency to get things faster and dodge the effort and pain. The biggest deficit in human Behavior called Frustration tolerance. Low frustration tolerance includes "I am done with this" "I can't Stand this anymore". This is Where the seller doesn't have to do much it's us who make a trap and fall in it. Like Scott Peck puts it, "We have a tendency of eating the icing first and hardest part of cake later". The idea of trading coins or reports of fingerprint scans sitting in Bali is better than taking the crowded local train every day. You don't buy the fingerprint scanner, you buy the idea that "you can dodge your discomfort”
Learn more about managing low frustration tolerance(Discomfort intolerance) in our upcoming workshop on REBT
About the Author
Learning addict. Speaker. Writer. Thought designer. Senior psychologist at hope doctors. Co-founder (metamorphosis, innovationadda). Author of GRIP™ why people don’t do what they want to.
A Cognitive Behavioural Therapy Programme for Problem Gambling: Therapist Manual
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Himali Kelvekar, Student of English literature with a minor in communication, media and Psychology at christ university, Bangalore with a on-ground work experience in content writing ,editing,designing and public relations.
Sahil Takshak A student of Delhi University. Writing is my first love. Passionate about fitness, travelling, human psychology, cooking, politics, music, movies and books.